When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.


[00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good. [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites. [01:50] Use SEMRush and Moz to see indicators of change. [02:25] Look for correlation across the board. [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic. [02:55] It’s important to have quantitative and qualitative data. [03:00] Wicked Fire and Blackhatworld are good resources. [03:30] When traffic dropped for Neil, they ran experiments and tracked everything. [04:10] Make sure you are diversifying. [04:30] Don’t put all your eggs in one basket. [04:47] Sometimes your rankings may drop due to a change you made on your own website. [05:44] Always track your changes. [05:55] Don’t panic and be willing to take risks. [06;15] Look at it quarter over quarter. [06:40] WP Engine is great because you can revert to previous versions of your site. [07:04] That’s it for today! [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback:

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One Comment

  1. Manav Singh says:

    Be more focused on customers and nothing will affect you. At the end of the day, google is considered about showing Amazing stuff to it’s visitors. If you are focused more on customers google will automatically give it relevance. I’m not saying ypu shouldn’t SEO optimize, but you should be customer centric.

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